Numbers are frequently referenced. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Limits of data-driven evaluation Logs confirm delivery. It supports maintenance.... https://andrewdailyobservations.jiliblog.com/96017338/observations-on-business-uptake-of-digital-signage